If you’re looking to improve your website’s search engine optimisation (SEO), it can be helpful to hire a technical SEO specialist. This person will optimise your site for search engines by making sure its coding language is written in the most efficient way, using keywords that are likely to rank well and following best practices for on-page SEO. However, there are many different types of consultants out there who claim to be able to help with this aspect of digital marketing. So how do you know which one is right for you? In this article I will cover some tips for hiring an effective technical SEO consultant that will help ensure your project gets off on the right foot
Make sure the Technical SEO specialist has experience.
Experience is the best teacher, and a good technical SEO consultant will have plenty of it.
They’ll be able to avoid common mistakes, see problems that you may not have noticed and provide a better service overall.
Look for a consultant who can offer a broad range of skills.
You should look for a consultant who can offer a broad range of skills. This will give you more options and make it easier to find a good fit with your company.
- Technical SEO: This is one of the most important aspect of any search engine optimisation campaign, but it’s not the only one you need to worry about! If your consultant only focuses on technical SEO and has no experience with content or link building, then they won’t be able to give you the results that you want. It’s always good to have someone working on all aspects of an optimisation project so that they can help guide other team members in creating high quality content as well as finding new ways to get high quality, topically relevant backlinks from other reputable websites.
- On-Page Optimisation: Having an expert who understands how Google works means they’ll know exactly which areas need improvement for each individual website being worked on by them-and this goes beyond just keyword stuffing! They should also have experience analysing site structure using tools such as Screaming Frog; analysing in detail your current Google index and how that may impact on overall performance; mobile usability and speed to name but a few.
Be wary of those offering “free” services.
In your search for the ideal technical SEO specialist, you will come across a few who may offer you Technical SEO services for “free”.
Be wary of these.
Any SEO specialist or consultant who promises you the world for free, especially with a very quick turn around time, is likely to be offering you a copy and paste service.
A technical SEO specialist must first get their hands dirty and ‘under the hood’ of your site before they can provide accurate pricing or timelines.
Ask about communication standards and other details, such as turnaround time, estimate fees and payment options.
- Ask about communication standards and other details, such as turnaround time, estimate fees and payment options.
- Find out if the company will provide you with a written report of their findings or advice on how to improve your site’s search engine optimisation (SEO).
You should be able to trust the SEO specialist you hire.
You should be able to trust the SEO specialist you hire. It’s important to feel comfortable with them and their work, so it’s essential that they earn your trust by keeping their word, working hard on your project, and delivering results that meet or exceed expectations.
You should also be able to trust that they will do what they say they will do and more importantly for our purposes here: keep all information confidential. Many people are concerned about sharing sensitive data with an outside contractor in case it gets leaked or used inappropriately by a third party who somehow gains access to it; this is why confidentiality clauses are included in most contracts between clients and freelancers/contractors.
Conclusion
Hiring a technical SEO consultant can be a daunting task if you’re not sure where to look, but I hope these simple tips have given you some helpful insights on the the basics of how to find the right person for your project. I know that choosing the right person is crucial because they will be responsible for ensuring your website ranks well in search results and drives traffic back to your site; therefore, it’s important that they have experience working with websites similar to yours. They should also be able to offer a broad range of skills so that no matter what issue arises during implementation (or later on down the road), there’ll always be someone around who knows exactly what needs doing!
